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“…a living map of how a company works.”
Tom Blomfield · Y Combinator, Requests for Startups, Summer 2026 · April 2026

See your company's brain.

Par remembers who's who at your company, what's going on and how it all connects. Here is a startup about to launch a tracker for dog collars.

The team’s map

Everything on the map, as a list
  1. Tag launch

    Project · 16 Nov

    The dog-collar tracker goes on sale on 16 November.

    What has to happen before 16 November?

    Four things: the battery fix, the end of the beta, the launch video and the pet shop orders.

  2. Product

    Team · 2 people

    Plans what the company makes, and when.

    What is Product working on?

    The launch on 16 November and the beta with 200 dogs.

  3. Engineering

    Team · 2 people

    Builds the tag and the app.

    What is Engineering fixing?

    The battery. On walks the tag lasts 4 days, and the goal is 7 by 30 October.

  4. Design

    Team · 2 people

    Designs the tag and the app.

    What did Design change?

    The tag now comes in four bright colors, because grey tags were hard to spot in the grass.

  5. Marketing

    Team · 2 people

    Tells the world about the tag.

    What is Marketing making?

    The launch video, for 16 November.

  6. Support

    Team · 2 people

    Helps beta testers and their dogs.

    What are beta testers saying?

    Two problems came up: dogs on the wrong street, and grey tags hard to spot in the grass. Both are fixed.

  7. Sales

    Team · 2 people

    Sells the tag to pet shops and vets.

    How many shops have ordered?

    40 pet shops so far. They get their tags a week before launch.

  8. Noor

    Person · Product

    Co-founder. Runs product.

    What has Noor decided lately?

    Three things: the launch date, the price and the tag colors.

  9. Ada

    Person · Product

    Runs the beta with 200 dogs.

    What does Ada run?

    The beta: 200 dogs wear the tag before launch. Ada meets Hana and Bea, from Support, every Monday.

  10. Kofi

    Person · Engineering

    Leads engineering.

    What is Kofi working on?

    The battery fix, due 30 October. Before that, Kofi made the map update every minute on walks.

  11. Yusuf

    Person · Engineering

    Builds the tag and tests its battery.

    What did Yusuf's test show?

    On walks, the tag lasts 4 days, not 7. Yusuf's AI found why: the map now updates every minute.

  12. Wren

    Person · Design

    Designs the tag.

    Why did Wren change the tag colors?

    Bea, in Support, found with her AI that grey tags are hard to spot in the grass. Wren and Noor, who runs product, picked four bright colors on 25 September.

  13. Lin

    Person · Design

    Designs the map in the app.

    What is Lin working on?

    The map in the app. Lin was at the bug review when the map moved to every minute on walks.

  14. Mateo

    Person · Marketing

    Leads marketing.

    What does Mateo need to know?

    The launch moved to 16 November, so the launch video moves with it.

  15. Priya

    Person · Marketing

    Makes the launch video.

    What is Priya making?

    The one-minute launch video: a dog, its owner and a walk. The script is ready.

  16. Hana

    Person · Support

    Leads support.

    What did Support find?

    Why some dogs showed on the wrong street. Hana's AI saved it on 6 October, and Kofi, in Engineering, found it with his AI the next morning.

  17. Bea

    Person · Support

    Talks to beta testers every day.

    What are beta testers telling Bea?

    That grey tags are hard to spot in the grass. Bea's AI noticed it in the beta notes, and the tag got four bright colors.

  18. Sam

    Person · Sales

    Leads sales to pet shops.

    What did Sam agree on?

    The price, €49 for the tag and €3 a month, and that pet shops get their tags a week early.

  19. Oskar

    Person · Sales

    Calls vets and pet shops.

    What did the pet shops tell Oskar?

    Most of the 31 shops said €59 was too much. So the price became €49.

  20. Battery fix

    Project · due 30 Oct

    Make the tag last 7 days on walks.

    Why does the battery need fixing?

    Since 8 October the map updates every minute on walks, and that uses more battery. A test by Yusuf, in Engineering, showed 4 days instead of 7.

  21. Beta with 200 dogs

    Project · until 9 Nov

    200 dogs wear the tag before launch.

    How is the beta going?

    200 dogs, two problems found and both fixed: dogs on the wrong street, and grey tags hard to spot in the grass.

  22. Launch video

    Project · 16 Nov

    A one-minute film for launch day.

    When does the launch video come out?

    On 16 November, with the launch. Priya wrote it, Mateo leads it and Wren designs it.

  23. Pet shop orders

    Project · 40 shops

    40 pet shops have ordered so far.

    How are pet shop orders going?

    40 pet shops have ordered so far. They get their tags a week before launch.

  24. Launch on 16 November

    Decision · 14 Oct

    The tag goes on sale on 16 November, not 2 November.

    Who decided the launch date, and why?

    Noor, who runs product, and Kofi, who leads engineering, at the launch review on 14 October. On walks the map now updates every minute, so the battery lasts 4 days instead of 7. The fix takes two weeks, so the launch moved from 2 November to 16 November.

  25. On walks, the map updates every minute

    Decision · 8 Oct

    On walks, the tag sends its place every minute, not every 10.

    Why does the map update every minute now?

    Hana, in Support, found with her AI that dogs showed on the wrong street, because the tag sent its place only every 10 minutes. Kofi, in Engineering, changed it at the bug review on 8 October.

  26. €49 for the tag, €3 a month

    Decision · 2 Oct

    The price at launch.

    Why does the tag cost €49?

    Noor, who runs product, and Sam, who leads sales, chose it on the pricing call on 2 October. In a survey by Oskar, also in Sales, most of the 31 pet shops said €59 was too much.

  27. Four bright colors, no grey

    Decision · 25 Sep

    The tag comes in yellow, red, blue and pink.

    Who chose the tag colors?

    Wren, in Design, and Noor, who runs product, at the design review on 25 September. Bea, in Support, had found with her AI that grey tags are hard to spot in the grass.

  28. Pet shops get tags a week early

    Decision · 14 Oct

    Shops receive their tags on 9 November.

    Why do pet shops get tags early?

    So the tags are on the shelves on launch day. Sam, who leads sales, and Noor, who runs product, agreed at the launch review on 14 October.

  29. Launch review

    Meeting · 14 Oct

    Is the tag ready for 2 November?

    What was decided at the launch review?

    Two things: the launch moves to 16 November, and pet shops get their tags a week early.

  30. Bug review

    Meeting · 8 Oct

    What beta testers found this week.

    What came out of the bug review?

    On walks, the map now updates every minute. Kofi, in Engineering, decided it after reading what Hana, in Support, found with her AI.

  31. Pricing call

    Meeting · 2 Oct

    How much should the tag cost?

    Who was on the pricing call?

    Noor and Ada from Product, and Sam and Oskar from Sales. They set the price at €49 for the tag and €3 a month.

  32. Design review

    Meeting · 25 Sep

    The tag's colors and the app's map.

    What changed at the design review?

    The tag comes in four bright colors. Grey is gone.

  33. Beta check-in

    Meeting · every Monday

    What beta testers said this week.

    Who meets on Mondays?

    Ada from Product, and Hana and Bea from Support. They go through what beta testers said that week.

  34. Battery test results

    File · 13 Oct

    On walks, the tag lasts 4 days. The goal is 7.

    What does the battery test say?

    On walks, the tag lasts 4 days. The goal is 7.

  35. Launch plan

    File · 14 Oct

    Every step to 16 November.

    What's in the launch plan?

    Every step to 16 November. Noor, who runs product, wrote it.

  36. Pet shop survey

    File · 30 Sep

    Calls with 31 pet shops about the price.

    What's in the pet shop survey?

    Calls with 31 pet shops. Most said €59 was too much for the tag.

  37. Beta notes

    File · every week

    What 200 beta testers said, week by week.

    What's in the beta notes?

    What 200 beta testers said, week by week. Two AIs found a problem in them.

  38. Launch video script

    File · 12 Oct

    One minute: a dog, its owner and a walk.

    What's the launch video about?

    One minute: a dog, its owner and a walk.

  39. Tag colors

    File · 25 Sep

    Yellow, red, blue and pink.

    Which colors?

    Yellow, red, blue and pink. Grey is gone.

  40. Why dogs show on the wrong street

    Found by Hana's AI · 6 Oct

    On battery saver, the tag sends its place every 10 minutes. The map shows where the dog was.

    Why did some dogs show on the wrong street?

    On battery saver, the tag sent its place every 10 minutes. The map showed where the dog was, not where it is.

  41. Grey tags are hard to spot in the grass

    Found by Bea's AI · 22 Sep

    On walks in the grass, beta testers could hardly see the grey tag.

    Why change the grey tag?

    On walks in the grass, beta testers could hardly see the grey tag.

  42. Every-minute updates drain the battery

    Found by Yusuf's AI · 13 Oct

    Every-minute updates use up the battery 3 days sooner.

    Why does the battery run out early?

    On walks, the map updates every minute, and that uses up the battery 3 days sooner.

Nobody draws this map. Your AIs do.

  1. Everyone works with the AI they already use.

  2. Each AI saves what matters in your company's Par, and what it connects to.

  3. Ask your AI for the map. It changes as the work does.

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